Category: Promoting Value Chains

Between a rock and a hard place. Sectoral vs. local approaches to private sector development

I am preparing for a presentation at a conference in May about development programmes shifting from a sectoral to a regional or local perspective. This got me thinking about these shifts in focus and why they appear.

In economic development, it is often necessary to choose whether to intervene at a sectoral level, or whether it would be better to take a locational or geographic approach. In my experience I have learned that when you start with the one, i.e. with a specific sector or value chain, you often end up with the other, i.e. supporting specialization or addressing specific issues in a certain location. But this is of little consolation to managers of development programmes and Local Economic Development units who are then typically measured by the wrong indicators or that have different incentives due to the design of their programme or institutional mandate.

During my MBA, the Professor in Organisational Development introduced us to a really elegant tool to assess whether a tension or conflict between different approaches could really be addressed. He introduced us to Polarity Management, a simple instrument developed by Johnson (1992). According to Johnson, many problems that we face today are not really problems to be solved, but polarities to be managed. Johnson argues that we can continually try to solve these problems by shifting our strategies to another mode where we perceive lots of benefits. The trouble is that after a while of some negative aspects emerge, and suddenly the benefits of the other strategy seems to be more attractive.

Polarity management is an instrument that can be used by change management practitioners to understand these polarities and to manage them. It implies that perhaps these different strategies even depend on each other, like breathing in versus breathing out. We need both, even if they have very different objectives, benefits and downsides. This means that the strengths and the weaknesses of alternatives must be understood, and then managed.

In development we have many polarities, for example wealth creation versus poverty reduction, or designed interventions versus enabling evolution, project versus process, top down versus bottom up, and many others. It is very expensive and even risky to shift between these, and an organisations current expertise, instruments and orientation may find it very hard to make these shifts effectively. But some try and some even manage to do this.

This post is for those organisations that are undecided about their strategy and their focus.. A key question then is how do we manage these alternatives, especially if we want the best of both worlds?

There are 3 steps to better understand a polarity:

  1. Fill in the headings of the two polarities in the matrix
  2. Capture the strengths and the weaknesses of both in the columns
  3. Determine if there is a movement of preference between the polaries, meaning that when the negative consequences of a particular strategy becomes too much, strategy is shifted to the other approach for its apparent strengths. Then over time, the negatives start to weight in on the positives, resulting in a shift to the other approach.

Below I have quickly written down some of the positives and negatives of both approaches. This is an incomplete list but I think it is sufficient to illustrate the point. The PDF of the graphic below can be found here. For those that cannot read so small, the bottom line is this: there are pluses and minuses to both paradigms. Under each strategy, the benefits of the one approach may outweigh the negatives of that approach, but be aware, these weights are changing and after a while the other strategy may become more desirable!

Polary table

 

 

 

 

 

 

 

 

 

 

 

 

The third step in understanding the polarity is to look at whether there is a shift between these polarities. From my experience working in a dozen or so developing countries, development programmes are either designed to be sectoral or geographic, with very few programmes designed to do both. From a local perspective, institutions and programmes are designed and resourced to either be targeted at specific industries and sectors, or they have a locational focus. It is very hard for programmes and institutions to build a case that a strategic shift to the other paradigm may be needed, even if for only a part of the resources to be dedicated to the other approach. This typically happens when the negatives of a current path starts to outweigh the positives, and the benefits of the other approach increasingly looks appealing. The danger is that a compromise is reached, instead of a synergy being developed.

From a Local Economic Development perspective, growing the technical capability to pursue both strategies simultaneously is important. This does not imply that both are equally important at any given time, as both these approaches have different timescales, resource requirements, and objectives. For example, it would be unwise to leave a dominant sector to its own devices in order to focus on emerging enterprises. At the same time, focusing on the issues of a dominant sector might distract attention from purposefully promoting emergence, diversification and economic resilience. Yet, many programmes and organisations are forced to choose, often too early when not enough is understood about the dynamics of the place or the industries. For me the worst reason to choose an particular approach is because some or other decision maker has attended a training course or conference, or because a particular approach is deemed “best practice”. In fact, most of my time is spent trying to help leaders and decision makers get out of a mess because their programme or institutions was designed based on some ideology or “solution” without enough attention being given to the requirements, trajectories and complexity of the specific context.

For national governments and international development programmes there seems to be a continuous shift between these two. Almost like a flip-flopping from one to the other. I think that the shifts are counter productive, as the learning from the previous shifts are often lost. If I just think back over my 16 year career how often the value chain or sub sector approaches or alternatively cluster and Local Economic Development have become fashionable again and then losing its appeal after a short time.

My conclusion is that while there is a tension between these approaches, the shifting between the strategies are not taking place at an institutional or programmatic level. Decisions about these strategies are made at higher levels of government and development cooperation with little regard for the challenges faced at sub national level in developing countries to build and grow “the right” institutions that can ensure long term economic evolution and development.

At the implementation level, regional development programmes should do both:

  • Sectoral programmes that ignores the impact of their sector on the geographic areas they are working in are most likely creating negative externalities, even with the best intentions in mind and even when they achieve their objectives of inclusiveness, job creation or export promotion. The negative externalities could be about the environment (mono economy, mono culture), or about increasing the coordination cost of every economic activity not related to the priority sectors (institutional or locational lock-in to particular paths and trajectories). Sectoral programmes that ignore opportunities for regional nuances to develop in their targeted sectors miss important opportunities to enable diversification and emergence of unique regional capabilities.
  • Location development programmes that do not collaborate with other locations to build sufficient scale in particular sectors to justify investing in particular regionally significant institutions will forever remain trapped in low value add, or perpetual dependence on the priorities and mood shifts of national governments. While trying to help every kind of economic activity in a region, you have to at some point also start promoting specific industries and sectors in order to try and reach some leverage or scale.

But most importantly, the economic activity, available institutional capabilities and the regional context prescribes where to start. And when you have started down a chosen path, be sensitive to when it may be necessary to foster additional organisational or collaborate with other institutions with different more adequate capabilities to enable the benefits of the other strategy to be leveraged. A key challenge in developing countries is that we do not have a rich layer of supporting institutions pursuing different strategies. Everyone seem to be trying more or less the same approaches, or chasing the same politically set targets.

In our capacity building sessions in Mesopartner we always elaborate on the importance of value chains and sectors to Local Economic Development practitioners, and the importance of regional competence development for value chain and sector development specialists. Actually, the process of diagnosing industries and regions are very similiar, even if you would give slightly more attention to different issues and perspectives.

In the end, from a bottom up perspective, supporting specific industries allows for scale and focused public investment, but caution must be taken to not create path dependence or institutional lock in. At the same time, a regional approach is critical as it allows for emergence of new kinds of economic activity and for diversity to emerge. I think we need to development of synergies for both, but it depends on the context what your priority should be. Simply being aware that there are pluses and negatives to either strategy is already a good start! This makes it much easier to collaborate with other organisations and programmes that have different objectives and priorities.

Now I have some questions to my readers:

  1. What is your current approach in your programme or organisation? Sectoral or locational?
  2. Have you even been through a shift from the one to the other in your programme, or do you cater for both?
  3. How did making the shift work out? Did you have the networks, resources and expertise to make this shift?
  4. What would you do differently next time?
  5. Please share your thoughts by commenting below, or send me an email if I can paste your comments unanimously if you are afraid to upset somebody higher up the chain.

References:

JOHNSON, B. 1992.  Polarity management : identifying and managing unsolvable problems. Amherst, Mass: HRD Press.

 

Making excuses

Thank you for those that asked me why I have not posted in such a while. Other than procrastination I do have two excuses, one positive and one negative. One excuse is that I have been too emotional to write because of the terrible violence in our South African mining sector. The massacre at Marikana was not the start, nor was it the end. I have been to afraid to say anything about this issue on my blogsite so I will keep my mouth shut on this tragic and complex issue.

The other reason is that I’ve had a great response on my previous e-mail that even resulted in me having to speak at some events about there being more to value chains than just diagnosing a value chain. Thank you Paul for drawing me into your organisation to address your team about diagnosing value chains in complex environments. Thank you also to Tim, Marcus, Bart, Frank for your comments and stimulating correspondance.

I am still here. Still working on my beloved manufacturing sector. Still committed to sharing….

There is more value to the value chain than adding value to products

I am supporting value chain practitioners in various programmes where I am coaching, teaching, supporting, pushing and pulling experts. This is one of the perks of my job as I get to look over the shoulders of practitioners working all around the world on commodity, agricultural, manufacturing and service value chains.

While marking some assignments for a course I am tutoring for the ILO I realized that many practitioners are trapped in a particular chain, just like the actors that they are trying to empower. With trapped, I mean that they are working with the actors and the chain for the benefit of the chain. They completely miss the broader impact of their work. (I know that this is often more the fault of the people who design programmes, more about this elsewhere in my blogs).

Let me explain.

For me a value chain is something we construct so that we can understand a part of a sub-system. If you are diagnosing a tomato value chain then it is true that you are getting a deeper understanding of the tomato system. But you are also gaining an insight into an agricultural system, a regional system of stakeholders and communities, but also an insight into the national or maybe even global economy. While some value chains exists in a very formal way, with contracts linking the different actors, most value chains can rather be described as temporary social phenomena. Temporary because they tend to change over time.

Back to my main argument. While it is true that value chains are known by their end products or markets, there is more to a value chain than just the conversion stages of a product/service. Value chains show us how an economic system works. It show us how responsive institutions and supporting organizations and indeed a whole society is towards economic activities of a certain kind. Value chains also tell us some fluffy yet important things about the society it is framed by. It tell us something about the social relations, the search costs (finding people to do business with), the social capital (how well we trust each other, how easily we collaborate), the enabling environment, and the returns on investment and effort in different parts of the system.

So if we find that tomato farmers are not very sophisticated, that they have poor market relations, that entry barriers are very low hence nobody has an incentive to invest, that suppliers are dishonest, that there are some new market niches developing but that nobody knows, that intermediaries have disproportionate power; I am not surprised at all. In fact, your findings are rather typical, even predictable in some sectors. What I am surprised by is if you treat this like it is a unique finding contained only to the tomato farming sector. The chance that these characteristics are contained only to those involved in the tomato chain is rather slim. This is the real risk of having a too narrow product focus.

Yes. Value chains are known by their end markets or products. But no, we are not locked into a product. We want to understand the system better so that we can support the emergence of institutions, market systems and interventions that make the whole system work better. Those issues that I outlined before in my tomato example can be verified in the sectors or crops around it. In my experience, many crops or business sectors sometimes have similar challenges. Therefore instead of trying to work at a low scale with some tomato farmers, you could possible be working with 10 crop types in a region, involving 1000s of farmers, and maybe a dozen supporting institutions. Few extension services for instance focus on one crop, they often handle a variety of crops, animals and markets. So you have to try and understand what each kind of economy activity (like farming with tomatoes) have in common with other business types or farms, and then what is unique. When you do this you often find that the actors in the chain have far more in common than the product or crop. They could all be equally unskilled, equally under-capitalised, equally vulnerable to market fluctuations, equally exposed to poor contract enforcement, or monopolies. This is how we get to real systemic interventions.

But the idea should never be to promote some products. This is the job of business people and entrepreneurs, not development practitioners. No, development practitioners should try to understand and strengthen the system. We make the features of the system that is overlooked or not visible to stakeholders more apparent. I also dislike it when practitioners start with an hypothesis that profit is unfairly distributed, or many of the other typical biases that exists in this field. The simple truth is that investments in economies flows to where there are (visible) returns. If it becomes more profitable to invest in retail than in manufacturing or farming, then this tells us something about the system. It is an important finding in itself which then allows us to ask the next question “how to make farming more profitable for investors (farmers and the poor are also investors)?”.

Your value chain has more value in it than the value added at each stage of the chain. What is valuable is the insight you are gaining about how a part of the economy works. Don’t become a product promoter. Be a system builder.

Climate technology for competitiveness

Following the calls and e-mails I received based on the previous post, I thought it might be a good idea to expand on the idea of how climate technology could be used to increase the competitiveness of industry and of certain locales. By the way, you are welcome to share your ideas by commenting and uploading pictures on the blog directly!

What do I mean with “climate technology”? Climate technology refer to the many technologies that are now being developed out there, with well-known examples of solar geysers, solar panels and windfarms. But there are many other technologies that are being developed that range from insulations for homes and offices, to home electricity and heat generation. If you dig deeper, then you find that many industries are now becoming aware that they are using electricity to generate heat, and then using electricity to cool things down again (Have they never heard of heat conversion?). So people are generally becoming aware that if they can use less energy to produce a product, that they will ultimately be saving costs and saving the planet.

There are many forces for change other than the riots, protests and bickering at international conferences about the climate. Last week the first supermarket chain in South Africa was certified as emission free, with several large retailers like  Massmart, Woolworths and Marks and Spencer in the process of assessing their emission footprint. These retail chains are now starting to assess how their COMPLETE supply chains are dealing with the environment.They are not only looking at their consumer goods, but also at their total operation. This is just one way that value chain promotion and climate technology is related.

What do I mean with climate technology as a means to increase the competitiveness of industries? Let me first create a picture of the South African manufacturing environment. In general, our manufacturers are losing out to more productive and lower cost Asian producers. But the South African manufacturing industry is still world class in many fields and in many advanced production methods, especially in shorter niche production runs. Furthermore, despite the brain drain that has affected the economy, South Africa still has a rich expert base in diverse technological fields ranging from electronics, metals, to chemicals and all the way to nuclear research. Compared to many other developing countries there is a rich institutional layer (ranging from research institutes to specialised tertiary institutions) that is supporting the private sector.

I believe that we should be actively mobilising the South African manufacturing sector into climate technology, as the international pressure on industries, government and consumers will only increase in the future. Many of these different users of technology are going to start making decisions not only the utility of the product that they are purchasing, but they will increasingly assess the environmental footprint of the product. Furthermore, industries that adopt climate friendly technology are reducing costs in new ways, increasing their cost and brand competitiveness.

Locales or places that start to promote climate technology might be able to get a headstart on other regions, and there are many places where the scale of environmental or climate pollution could actually be used to start completely new climate technology research and development capacity. I can think of the very sensitive waterlands in the Chrissiesmeer region in Mpumalanga province in South Africa that is under threat from coal mining as an example of an area that could provide a critical incentive for the development of a new industry of climate technology producers and service providers (see feature on the Carte Blanche investigative journalism programme).  The demand for this kind of technology is there, yet the environmental lobby is still trying in vain to fight industry.

But there are several obstacles, and the first is the limited economies of scale. If the cost of researching and developing new technology is set aside, then costs of finding potential customers (search costs)  or applications for new technology is high, and the scale of return is uncertain. Therefore investors are hesitant to enter many market segments. With Southern Africa’s tendency to perform well in small scale and specialised production the risk is lower, if only the producers could identify the right market opportunities. But government and development practitioners would have to play a critical role in supporting this new marketplace, and often public funds is needed to get this kind of initiative off the ground. The current policy obsession with benificiation and final product manufacturing is in my view misguided, and should focus on the strength of the South African industry to develop advanced niche technologies.

Secondly, I get the feeling that many people think that this interest in climate technology and the environment is a fad that will go away. Help, any ideas out there?

Lastly, as development practitioners we must get business, governments and households to understand that using new climate friendly technology save costs for the society on some new fronts. There is more to it than just saving the planet (although that is a good enough reason), it could also mean increasing the cost competitiveness of a company. It could mean smarter ways of doing thing, like finding ways to generate electricity and heat at a home or a business, instead of digging up roads and building coal fired power stations.

So when you conduct your next value chain assessment, ask yourself how the different links in the chain could benefit from technology that is climate friendly. Look at places where heat, steam, chemicals or other byprodycts are generated that may be of value to somebody else.

In the shadow of value chains

Over the last few years value chains have become an important topic for donors and development practitioners. I say “again” because as with many other topics there is a tendency for these topics to be seasonal (read fashionable). This is great because every time it becomes fashionable new ideas are brought in, while old experiments provide valuable lessons and knowledge.

The purpose of this post is not to discuss value chain promotion. Just to make sure you understand what I am going on about, I will briefly define a value chain as the path of a product through a conversion process that starts with design (or raw materials), production, distribution and in some cases even consumption. An agricultural value chain will often start with seed, and will end up as a processed food product. On the mesopartner.com website there are several great publications and a LEDCast episodes on the topic of value chains.

In many of the areas where I am working there is a tendency by officials and development practitioners to take on the very tough commodity value chains. These value chains are typically in the traditional sectors and include end products like sugar, wood, furniture, fish, and many other agricultural products. These value chains are very

A huge pile of yellow wood and meranti, waiting to be burnt
A huge pile of yellow wood and meranti, waiting to be burnt

attractive, as they typically reach into rural areas, involve a large number of people, create many jobs, and often involve small farmers and less educated workers. But these value chains are also the oldest, which means that the actors have had a lot of time to mobilise strong interest groups, entrenched positions, and comfortable way of doing things.

When you look around these traditional value chains, you often find dozens of smaller value chains that are overlooked. Hence the title, “in the shadow of value chains”. These chains include biomass (leaves, sawdust, feathers, etc), traditional medicine and exotic plants (in the case of forestry), wood offcuts (in the case of furniture).

A mountain of sawdust
A mountain of sawdust waiting to be blown away by the wind

In these secondary value chains are typically very small, and may appear insignificant at first glance. But closer scrutiny may reveal some interesting opportunities to start new firms, or to create skills upgrading opportunities for unemployed or unskilled workers. Extreme care must be taken to not raise false hope, or to push the vulnerable into businesses that they are not able to run competitively. It does not matter whether a trust, cooperative, project or society is used, as these are simply means to an end.

During the analysis these secondary value chains make an extra effort to see why entrepreneurs have not already pursued this idea or opportunity. Also try to determine what the minimum scale is that is required to pursue the opportunity commercially. The economies of scale typically pose a huge barrier to entry in rural or marginalised areas.

I believe that there are huge opportunities in the emerging sector of climate technology and environmental management. I recently saw a biomass to gas converter that can be installed in a community for only a few thousand US dollars. The converter is fed with biodegradable mass and then provides the community with gas for heating, lighting and cooking (another example here). There are many new technologies now entering the marketplace that can give rural areas a complete head start, with biodiesel being a obvious example. It would be great if we can find ways to link cleaner technology and climate technology with new innovative and competitive business processes within the context of value chain promotion!

Firstly, do you have any experience in working with these secondary value chains? Which products, technologies or end markets have you worked with?

Secondly, do you have pictures of obvious resources or business opportunities that are not exploited? I would like to build up a library of pictures of these products, so please post them to this blog so that we can get a movement going on these value chains.

Thirdly, have you investigated CDM and other climate technologies that have the potential to not only save the environment, but to improve the competitiveness of sectors and value chains?

If you are interested to read up a bit more on the green news in South Africa, then head over to Urban Sprout. They have a great website and lots of resources and links to keep you busy. If you are keen to get involved in investigating some of the value chains that are often overlooked, and that may offer interesting opportunities for exploiting by-products chains then share your ideas here!