Where to look: five spaces for observing Generative AI’s effect on the economy


Most conversations about AI and the economy start the same way: how many jobs will be lost? It is an understandable question. But it is the wrong starting point if you want to do something useful. A net jobs figure reveals almost nothing about the underlying reality or what actions to take. Two cities might have identical employment stats yet be experiencing very different underlying changes. One might be developing new skills and creating innovative jobs, while the other could be quietly losing ground.

Generative AI is a general-purpose technology: it refers to artificial intelligence systems that produce new outputs. Like electricity and the internet before it, it lowers the potential cost of a broad class of tasks across the whole economy. What makes a general-purpose technology unusual is that each improvement unlocks applications across sectors that had no reason to engage with it before. The gains spread like ripples. Sooner or later, they reach you.

Part of the difficulty is that the impacts of AI aren’t always as visible as AI itself. A South African firm may never use a single AI tool and still find itself undercut by competitors whose products and processes were quietly shaped by it. Watching only for AI adoption misses most of what matters. The risk is not a wave of layoffs directly from AI. It is the loss of competitive advantage from not using what Generative AI offers firms, industries and value chains. To understand what’s really happening, you need multiple perspectives.

Five observation spaces, not five steps

The Technological Change Observatory works with five observation spaces, which are interconnected rather than arranged in order. A change in any one of them can influence what’s possible in all the others. When a company begins using AI, it naturally shifts the expectations it sets for its suppliers, employees, and supporting institutions. Conversely, an institution that doesn’t keep pace can limit a company’s options, no matter how eager the company is to adapt.

The micro space is where transactions and decisions happen

In this observation space, we observe how firms are reorganising their work, the workers within those firms, and their relations with suppliers, customers, and service providers. Shadow AI use without official permission is one of the most important signals. It is also extremely hard to measure because it is largely hidden. Shadow AI use tells you where people see value, where official systems are falling short, and where organisational policy is running behind reality. But we can also track how companies formally disclose their Generative AI use. A firm that buys an AI subscription and changes none of its workflows has not absorbed AI; it has bought a subscription.

The industry and value chain space is where change propagates

In this space, we observe how industries reorganise because of technological adoption. No firm operates alone. When a lead bank automates underwriting or a mining major adopts predictive maintenance, the downstream effects on BPO providers, engineering services clusters, and equipment suppliers often exceed the direct impact on the adopting firm. Incumbents typically miss new competitors not because they are inattentive, but because the threat arises outside their existing frame of reference. Industries that focus only on their known competitors are already at risk from new competitors entering from unexpected markets.

The meso space is where generic policy becomes selective support

This is the layer where technological knowledge is identified, translated into practice, and disseminated. Without it functioning well, individual firms cannot build the capacity to absorb new technology, and the gains from a general-purpose technology go elsewhere. Examples of meso institutions are standards bodies, technology extension services, industry associations, and universities: these organisations identify persistent patterns that neither the market nor broad policy can address alone. They carry signals upward to policy and sideways to other organisations that support innovation, sector development, or provide public goods. The problem in South Africa is not that these institutions are absent. It is that they are not connected in ways that allow what they observe to travel between organisations.

Shared infrastructure is also a meso function, as it reduces the costs of doing business. Very few South African firms can build AI models suited to local languages and market conditions on their own. India understood this early. Its 2025 the India AIKosh initiative provided a national repository of AI datasets and models across 20 sectors, with high-performance computing capacity at roughly one-third of global hyperscaler rates through its IndiaAI Mission pool. South Africa has made similar commitments at the G20 level. However, as far as I can tell, the infrastructure does not yet exist.

The governance and social mediation space is where structural change gets negotiated

This space is where different stakeholders plan and negotiate shared priorities. Examples include labour legislation, sector development plans, and social compacts between government, business, and labour. These fora play an important role in preparing multiple stakeholders for technological disruptions and change. Or they can create defensive formations that resist change. The question is whether these platforms position South Africa to move quickly in new opportunity spaces. For instance, can these dialogue platforms explore both how to rapidly improve productivity and how to protect vulnerable jobs? Generative AI will require simultaneous conversations.

The geopolitical and geoeconomic space is where external constraints become visible

This observation space focuses on South Africa and its relationship to the global economic and technological landscape. South Africa does not control where AI compute infrastructure sits, who owns the foundation models, or how technology policy shifts in Washington or Beijing affect our options. Generative AI is being embedded into the smartphones, sensors, machines, and software platforms we import, arriving whether our policy and strategies are ready or not. That is not an argument for waiting to see what will happen. It is a constraint that an honest industrial policy dialogue has to name.

Observation spaces are not outcome indicators

Outcome measures, employment statistics, investment flows, and market concentration ratios tell you what has already happened. By the time a worsening labour market shows up in official statistics, the causes are often two or three years old.

Observation spaces give you an earlier warning. Most current AI policy monitoring focuses entirely on the outcome column while leaving the observation spaces unwatched.

Why this moment is different

Generative AI has not yet settled into a stable dominant design. Multiple technical approaches are still competing. The window for influencing South Africa’s position is open and it will not stay open indefinitely.

Countries further along are not waiting for better data or more certainty. The hardest gap to bridge is between government departments and the industries they are meant to support. Each is watching a different part of the system, with different incentives and different timeframes. Without something operating in the space between them, the signals that each holds never combine into a picture that either can act on.

South Africa has the institutions. What is missing is the connective tissue between them.

Who does the observing?

It cannot be one organisation. Technological intelligence needs to be distributed across firms, industry associations, research organisations, technology extension centres, and government programmes. The more people actively looking for signals of change, the better.

This is the idea behind the Technological Change and Innovation System Observatory at TIPS, which is co-implemented by Mesopartner. If you are part of a government programme, an industry association, or a firm that wants to build this kind of AI observation capacity in your sector, the tools exist. Get in touch to find out how we can work together.

This post was published as part of my work at the Technological Change and Innovation System Observatory hosted by TIPS, and co-implemented by Mesopartner.

Image Credit: Cape Town, Western Cape, South Africa. Photo by K from Pexels https://www.pexels.com/photo/aerial-view-of-cape-town-skyline-at-twilight-33622091/

How to use remote team collaboration

This is a grammar edited and improved version of an earlier post.

I am supporting teams that are using Slack, MS Teams or other remote collaboration applications. Some of my clients also use Viber or WhatsApp.

In our company, Mesopartner, we’ve been using Slack for a few years. It’s not my purpose here to review these different applications, but rather to share some insights on how we and some of our clients have configured channels for conversations.

I like to look at remote collaboration tools not only as communication and coordination tools but as an essential element of strengthening knowledge development and as a learning environment. 

Wherever I am supporting teams to improve their shared sense-making and innovation cultures, I ask them to create the following channels:

#Reading and listening – here people can share what they are reading and listening to.

#Working out loud – here people can check in and explain to the rest of the team what is currently foremost on their mind. The intent is not only to inform others, but also to help the person making the post to increase their own coherence or narrative of what they are devoting their attention to and why.

Now, with the COVID-19 virus, more and more people are working from home. In our own company, we have created a channel called #Coping-with-Corona where we can all share our experiences of being in different stages of self-isolation.

We have also created groups of channels. For instance, we have a group of channels where the names all start with “support” followed by the topic. So in our “#support_mac” channel we help each other with tips, problem solving and advice, while in the “#support_blogging” channel we encourage and assist each other with blogging. 

We have groups of channels for projects and important topics, and to coordinate our internal company functions such as publications, etc.

Sometimes team leaders struggle to understand the value and function of the informal banter that often takes place in the different channels. This informal exchange is important because it makes it possible for teams to weave together explicit knowledge from the misformed or semi-thought-through statements, the half-baked ideas, the intuitions and the sarcasm that give expression to tacit knowledge. Tacit knowledge is often hard to express. Furthermore, tacit knowledge is often revealed when doubts or confidence are expressed, like when somebody replies “I am just not so sure about your approach”, or “Yes, you should try that, in my experience that always works”. Tacit knowledge often develops iteratively during many conversations.

The real challenge with encouraging people to share their tacit insight is that we all prefer to share our feelings and insight only with people whom we trust, or people whom we believe will be able to use our ideas. That is why reducing the chatter to only factual and precise formulations is not helpful. Often individuals will share their advice when they feel that others have shown in the past that the shared ideas are useful.

A final point. These remote collaboration tools are so useful because we can create channels when we need them, or we can close or archive them when they have served their purpose. Rather make more channels, and tolerate some cross-posting, than to have a few channels that are so busy that people fall behind in a day or two. Encourage your team members to reduce internal emails and to use the remote collaboration tools and you will immediately see an improved culture of sharing, deliberation and joint sense making.

Supporting your team from a distance during self or imposed isolation

This is a grammar edited and improved version of an earlier post.

I have been receiving many messages from clients and friends asking for advice on how to work from home. I have organised the requests into three groups.

The first group has been asking me how I manage my time.

What works for me is to organise my day into half- or quarter-day blocks of time during which I focus intensively on one topic. I try to schedule the more conceptual or tougher mental tasks for the mornings, and phone calls, Skype calls and admin for the afternoons. Also, I found that dressing for work helps me to stay focused. I don’t necessarily dress as formally as I would when attending a meeting, but I generally try not to look like I am going to spend the day on the beach.

The second group has been asking me how they can keep their teams connected while everyone is working from home.

This is a little harder. If your team is doing knowledge work, then I would check with them what kind of information and knowledge exchange they need to do their work. Don’t just have web meetings to stay in touch (although there is a need to remain socially connected), use meetings and platforms such as Slack or MS Teams to exchange views and ideas on what really matters. I have seen some of my clients doing daily check-ins and half-daily updates of what everyone is doing. I don’t really think this helps unless everybody’s tasks are clearly defined. Most people, even when they are at work, are overwhelmed by all the information streams that appear to be important, although this does actually help people to make better decisions or do their jobs better.

During this time when people are working from home it will also become apparent which team members are truly independent and able to build their area of work without your direct supervision. Some of your team members will love this, and will find the “freedom” to work at their own pace exhilarating. However, some people will also feel insecure, and they may even feel distressed and need more direction from you. But please, whatever you do, do not treat everybody the same. Give those who can self-direct their work the space and the freedom, while spending more time with those that need direction. 

Lastly, it is not possible to remotely keep all your people working productively. There are all kinds of distractions at home: kids, pets, snacking and other comforts. It takes a lot of discipline to work from home, I know! Some people will simply not perform as expected. I suggest you focus on the key team members who are critical to keep your organisation going and try to support them as best as you can. Give those doing operational or administrative tasks clear instructions. But don’t expect everybody to perform.

The third group of clients having been asking me how they can use this abnormal situation to re-think areas of their business from a strategy and innovation perspective

Most of our thinking is shaped by recency bias. We tend to think of the issues that dominated our conversations and attracted our attention in the last week or two. This bias makes it hard for us to reflect on what we are not paying sufficient attention to, or what else may be happening but which we may be filtering out. 

Right now, everyone is talking about COVID-19. A few weeks ago everyone in South Africa was talking about the pending rating agency downgrade and the state of our economy and the poor state of our state-owned companies. I guess that in your workplace these topics are also taking up mental bandwidth, like the financial year-end and many others.

I suggest that you use this time away from the watercooler and the coffee machine to think beyond the dominant and recent topics that almost magnetically drew your attention. What are those issues that often do not get enough mental bandwidth? Some suggestions are the following:

  • What have you postponed thinking about simply because it feels like a lot of effort to do while there is so much else that requires your attention?
  • How innovative is your culture in your organisation really? Is this culture widespread or dependent on just a few individuals who are willing to try new ideas and make fools of themselves?
  • How strong is your team and organisation at making sense not only of what is happening, but what is emerging?
  • How much time are you spending imagining how things could be in the future and then finding ways to go and fetch those stuck in the present or the past?

Let me know what you are trying, and what seems to be working for you and your team. Your comments and suggestions are useful to all my other clients and friends who are reading this blog.

Supporting your team from a distance during self or imposed isolation

Updated on 7 April 2020, also posted to www.innovationcoach.co.za/blog

I have been receiving many messages from clients and friends asking for advice on how to work from home. I have organised the requests into three groups.

The first group has been asking me how I manage my time.

What works for me is to organise my day into half- or quarter-day blocks of time during which I focus intensively on one topic. I try to schedule the more conceptual or tougher mental tasks for the mornings, and phone calls, Skype calls and admin for the afternoons. Also, I found that dressing for work helps me to stay focused. I don’t necessarily dress as formally as I would when attending a meeting, but I generally try not to look like I am going to spend the day on the beach.

The second group has been asking me how they can keep their teams connected while everyone is working from home.

This is a little harder. If your team is doing knowledge work, then I would check with them what kind of information and knowledge exchange they need to do their work. Don’t just have web meetings to stay in touch (although there is a need to remain socially connected), use meetings and platforms such as Slack or MS Teams to exchange views and ideas on what really matters. I have seen some of my clients doing daily check-ins and half-daily updates of what everyone is doing. I don’t really think this helps unless everybody’s tasks are clearly defined. Most people, even when they are at work, are overwhelmed by all the information streams that appear to be important, although this does actually help people to make better decisions or do their jobs better.

During this time when people are working from home it will also become apparent which team members are truly independent and able to build their area of work without your direct supervision. Some of your team members will love this, and will find the “freedom” to work at their own pace exhilarating. However, some people will also feel insecure, and they may even feel distressed and need more direction from you. But please, whatever you do, do not treat everybody the same. Give those who can self-direct their work the space and the freedom, while spending more time with those that need direction. 

Lastly, it is not possible to remotely keep all your people working productively. There are all kinds of distractions at home: kids, pets, snacking and other comforts. It takes a lot of discipline to work from home, I know! Some people will simply not perform as expected. I suggest you focus on the key team members who are critical to keep your organisation going and try to support them as best as you can. Give those doing operational or administrative tasks clear instructions. But don’t expect everybody to perform.

The third group of clients having been asking me how they can use this abnormal situation to re-think areas of their business from a strategy and innovation perspective

Most of our thinking is shaped by recency bias. We tend to think of the issues that dominated our conversations and attracted our attention in the last week or two. This bias makes it hard for us to reflect on what we are not paying sufficient attention to, or what else may be happening but which we may be filtering out. 

Right now, everyone is talking about COVID-19. A few weeks ago everyone in South Africa was talking about the pending rating agency downgrade and the state of our economy and the poor state of our state-owned companies. I guess that in your workplace these topics are also taking up mental bandwidth, like the financial year-end and many others.

I suggest that you use this time away from the watercooler and the coffee machine to think beyond the dominant and recent topics that almost magnetically drew your attention. What are those issues that often do not get enough mental bandwidth? Some suggestions are the following:

  • What have you postponed thinking about simply because it feels like a lot of effort to do while there is so much else that requires your attention?
  • How innovative is your culture in your organisation really? Is this culture widespread or dependent on just a few individuals who are willing to try new ideas and make fools of themselves?
  • How strong is your team and organisation at making sense not only of what is happening, but what is emerging?
  • How much time are you spending imagining how things could be in the future and then finding ways to go and fetch those stuck in the present or the past?

Let me know what you are trying, and what seems to be working for you and your team. Your comments and suggestions are useful to all my other clients and friends who are reading this blog.

How to cultivate a more knowledge-intensive team or organisation

It is interesting to reflect how over my career the organisations I work with have gone from trying to gather additional information from beyond the organisation to trying to make sense of all the information around them. Actually, some people I know are actively disengaging from reading newsletters, books, blog sites or other channels because they are feeling overwhelmed.

My career started in the ICT sector in the early days of connecting companies to the internet. In those days, people wanted to connect to the internet because they wanted to access some additional data, information and communications from far away. They sometimes wanted this internet connection, even if the real benefits of connectivity were fluffy and took years to realise. I shifted to the development sector in the 2000s. By then, many organisations had already started to benefit from this new connection to the information highway. The shift towards web sites, online databases, capturing learning and networks had already begun. In many of the projects I worked on, there were attempts to establish web-based knowledge portals, communities of practice, and online knowledge repositories around a vast assortment of topics. No longer was technical knowledge only available to geeks that could navigate obscure corners of bulletin boards.

Now it seems like organisations and individuals* are drowning in information. (I wonder if one could even argue that information is being reduced to data?). Folders are cluttered with documents – of which some are valuable and others not. Some documents are duplicated several times over on local hard drives, cloud drives and in inboxes. Decision-makers have more information at their disposal than they need, and they often have no idea how to figure out what is relevant or more valuable. Everything seems important, and too much content is collected and never used.

I often talk at events about how information and knowledge are critical for innovation. A culture must be fostered where what is known can be leveraged, thus supporting both continuous knowledge development and innovation. At these events, I am often told by participants that their organisations don’t have all the knowledge they need to innovate. What they need is not at their fingertips. Some express that it is crazy to propose that they start with becoming more sensitive about what they know and how they organise themselves around the knowledge they create and depend on daily. Some even claim they are not working in knowledge-intensive workplaces because people are not willing to write up what they are thinking or doing! I don’t think it is so much about documenting everything anymore. I still make for the exit when I am told that I must write up “best practices” or “lessons learnt”!

However, making better sense of what is known, and what is not understood, are critical — both for individuals and collectives. The search for complementary or necessary knowledge takes place both internally and externally. Internally, knowledge management is about continuously reflecting on what is already known by the organisation or team. It is about figuring out what to document, or what to keep in mind, or what to consider next time. Or it is about figuring out how to use what is already discovered to improve, products, services, processes and structures. Knowledge management is increasingly about being more sensitive to weak signals, responsive to new patterns and alert to odd findings. Over time, knowledge management is becoming a more distributed function as organisations become more knowledge-intensive. More and more people are somehow collecting, processing, adapting and synthesising knowledge.

The external focus of knowledge management is about tracking emerging knowledge or discovering new patterns or supplementary knowledge beyond the organisation or team. It is mainly about exploring what others already know and had the time and energy to document, or to track important developments in other domains and bringing the relevant ideas to the attention of the organisation.

To fill in the internal knowledge gaps from the outside, your team must become better at knowing what you know. This is of course only useful if you can turn what you know into value for others. If you are enabling knowledge development, you must be sensitive to what the organisation needs in the short and long term, so that information can be sourced timesously and over a time period. Teams must also understand how what they know is valuable and usable within the organisation and by its clients.

What is much harder is to get better at sensing where there are areas where more knowledge is needed, where things are not yet clearly understood or mastered. Many people I know spend a lot of time rediscovering what they already knew, or what their teams already sorted, stored or processed. This (re)discovery wastes a lot of valuable time and mental bandwidth. It often just adds more noise in the form of documents that are easily collected but rarely used or synthesised effectively.

It is easy to test how knowledge-intensive a organisation is. Ask your team where they start when they need to gain access to information they know should be captured somewhere. Do they begin internally, or do they open their browsers and start externally?

In knowledge-intensive organisations, the knowledge search starts internally. That is due to knowledge synthesising taking place and adding value to everything the organisation does. The internal search could begin with looking at data already collected, or with information captured in reports, files, photos or physical documents. Or it can start in more informal spaces, like in Slack, MS Teams or even Whatsapp or asking around in the corridors.

In knowledge-starved environments, the search for new or supplementary knowledge almost always starts on the outside. It begins in a browser or at an online resource. In these organisations, the value of improving how information is collected, organised, synthesised, evaluated is low. The pressure to use what is known, or sensed in innovative ways is also low. Improving how information is organised is simply simply not worth it. Lazy or ill-disciplined team members can undermine knowledge-intensification, because organisations have to keep legacy systems running in parallel to newer systems. For instance, some organisations communicate internally via e-mail, slack and other messaging systems. Documents are both stored in shared systems and are emailed about. This is clumsy and it reduces to ability of teams to build a coherent picture of what is going on, what is important, what needs to be maintained, expanded or deleted.

While permanent connectivity makes it much easier to search externally quickly, the habit of failing to collect, synthesise and create a more customised combination of knowledge also comes with other risks. The person doing the searching is at the mercy of tags developed by others, search rankings influenced by advertising spend, and increasingly a lot of fake news, reports, statistics. We all know that what is captured in the form of explicit knowledge is almost always far behind the curve of context-specific tacit knowledge that is hard to capture. This strategy of external search could work if your clients are less informed than you are. Besides, using search engines to find knowledge is also an art. There is also a lot of luck involved.

However, if clients want synthesised knowledge that fits their context, then organisations have to become better at enabling their own knowledge culture. Is your organisation the go-to place for certain kinds of knowledge? In a knowledge culture, it is not just about the technicalities of the search internally and externally. It is also about evaluating, refining and maintaining what is retained (and how) and how what is kept is organised or retrieved. Making it clear why something is kept or how a module can be used in combination with others is also valuable. If along the way documents are found that are no longer relevant, they are marked as unimportant and moved aside or deleted/archived.

Organisations (and individuals) also need to find a balance between documenting what is known for sure and exploring what is tacit, but not yet ready to be captured in an explicit form. This is where applications like Slack and Microsoft Teams, Trello and others are really valuable.

A knowledge culture values collecting, combining and synthesising information. It thrives on sharing hunches, talking about fears and opportunities. It is not just about proven content and technicalities. It is about:

  • constantly reflecting on what information is valuable,
  • collectively or individually thinking about which ideas, concepts or knowledge modules are used often to support decisions,
  • It is about talking about which concepts are drawn on frequently, and;
  • Exploring where explicitly captured or better-organised knowledge could be valuable for the organisation to draw on in future.

From this base, it is then easy to combine internal knowledge with different external knowledge. For me, starting the search outside is like searching for second-hand knowledge, while the raw material of ideas and insights of the internal organisation are overlooked or undervalued.

When an organisation becomes conscious of the value of their collective wisdom, far more care is taken to identify frequently used materials, modules, processes, tools, patterns, labels, thoughts and proven concepts. It is not just about the habit of collecting, sorting, storing and retrieving. It is also about reflecting on what works, what can be used better, and what kind of conversation or effort is missing. Then it becomes straightforward to combine internal knowledge with external ideas to innovate. If organisations reflect more about what knowledge is valuable and how this knowledge can best be kept alive for future refinement or use, then they will already be on their way to becoming more knowledge-intensive cultures.

*For those that are interested to know more about personal knowledge mastery, I recommend you take a look at the PKM course offered by Harold Jarche.

A resource for leaders trying to unlock knowledge

This is one of my favourite topics to write, read and talk about. How knowledge can be leveraged to enable innovation in organisations. Even if it is tacit, or people don’t even know they posses valuable knowledge, leaders can create an environment where these ideas can be surfaced, explored and leveraged.

The pdf here contains three revised blog posts that I wrote on my ‘thinking out loud‘ blog site over the last two years. I’ve had the text edited and have made some improvements. Take a look and let me know if you find this useful.

If the culture cannot change then the business cannot change

Originally published in August 2015, revised in January 2018

I received many comments and tweets about the previous post. Thank you for ideas and comments

Some agreed that innovation is the result of culture. Some said that culture is not only created by management, but also by staff. For instance, the admin pool in a traditional engineering company can be very innovative (and creative) even if the rest of the business is stuck in the 1980s.

Somebody told me that creating an innovative culture is in itself a chicken-egg (low equilibrium) situation, because for a leader to create (or enable) an innovative culture takes innovation in itself. You can see where this is going.

Then I discovered a recent cartoon in my inbox by Hugh Macleod of Gapingvoid fame. This cartoon says it all.

An organization that cannot change its culture (due to too rigid systems, due to lack of management capability, due to its people) has become trapped in time. While some organizations may exist like this due to sheer momentum, due to protection (by law), by continuous funding, or for whatever reason, will struggle to adapt to external change. These organizations are not resilient and they are at the mercy of external supporters (a.k.a clients, benefactors, funders or shareholders).

I was also asked how some organizations can still innovative despite a poor innovation culture. Again, it is of course possible to replace a machine, or for a few people in an organization to design something brilliant, or for a new process to emerge. Of course it is possible. But it takes much more energy, determination of a few, and some really tenacity to be innovative in an un-innovative (what is the right word here?) culture.

I am sure more comments will come.

Cheers, Shawn

I appreciated the comments received by e-mail, but wonder why people are not posting comments to this article? Is the WordPress registration process to difficult? Please let me know. And keep those comments coming!