The oblique search for new industrial opportunities

Industrial policy is typically set at national level. It is often aspirational and attempting to “stretch” an economy into new kinds of production and value addition. Programmes are designed, targets are set such as doubling manufacturing contribution of x% within 7 years. Therefore it is sometimes disconnected from the present as it seeks a new Status Quo, a different structure of production.

Yet the natural process under which new production activities are created is complex. It is not as simple as finding a market opportunity, finding the right production process, securing funding and launching a business. The economic context, the political climate, the entrepreneurs with the right levels of experience, backing and confidence are all needed. And don’t forget individuals with a desire to expand, take risks and try new things.

Danni Rodrik argues that Industrial Policy should be a search and learning process. Many centrally planned industrial policies even cite Rodrik as they then commence with outlining with great certainty what must be done, by whom, with which resources and to which effect. This logic completely ignores the importance of what exists, and what is possible from here. It ignores that fact that the past matters, and that the current structures are the result of a series of evolutionary steps. Complexity science teach us that these plans ignore the fitness landscape, a landscape that is dynamic and constantly changing. Any attempt to extend the horison further than what is within reach should be treated with great caution. One of the greatest obstacles is the attide towards risk and the optimism of enterprises. I don’t think Rodrik meant the ministers officials must do the search, rather, industry must do the search or at least be actively involved in the search in partnership with government and institutions.

But the search is not about answering a simple question. A more oblique approach is called for (see John Kay, Obliquity). Which means we should set aside targets and indicators, and focus on creating small experiments to introduce more variety and options into the system. It means that finding out that something is not possible is as valueble as figuring out that something else is indeed possible. Taking Rodrik literally, it would mean also giving much more attention to what entrepreneurs are searching for and experimenting with in the background. It requires that we recognise that the current economy is creating what is viable under the current dynamic circumstances, and that only strategies that recognise where we are and what is certainly within reach from here is in fact viable. The challenge for developing economies is that what is possible is typically limited and further constrained by strong ideological bias as to what is possible or desirable. For instance, many South African business owners are trying to shift out of price sensitive markets competing on a basis of low cost skills. Entrepreneurs are moving into knowledge and capital intensive production, with more focus on service and integration. Government is searching for a way to employ people with low skills because its own social programmes and service delivery is not a viable fall back for people with insufficient skills.

The search is not about analysis
Complexity describes a situation where the patterns of what exactly is going on is unclear or shifting. We cannot entirely figure out what is leading to what and what is reinforcing what. Due to the dynamism, we cannot really understand the situation better through analysis. Another way of explaining this, is that a situation is complex when more than one competing hypothesis can with some probability explain what is going on. The only way to make sense of complexity is to try something, actually, try many things. And then see what seems to work better. It means that we start with what we have and who we know (and can trust), and then try a range of things with the simple purpose of seeing what is possible within the current constraints of the economic system. Steps must be taken to reduce risks (for instance by ensuring that the costs of failure are small, or that the experiments try different ways of solving the same problem), but then this whole approach in itself must be recognised to be politically risky.

This is where donors and development partners come in. By assisting developing countries to conduct low key experiments in order to create variety is essential, as development partners can reduce the political risks of their counterparts. This approach will furthermore require the abondenment of targets and indicators as an attempt to measure accountability and progress. A more subjective approach that sets indicators that monitors the overall health or dynamism is needed so that the experimentors can sense when they are indeed making progress. Thus the indicators does not measure success, nor input.

Perhaps then a skunkwork approach to a more complexity sensitive industrial policy approach is needed. Let the normal industrial policy targets and rigmarole be there. Politicions and bureacrats like this sense of certainty and purpose. But allow for some experimentation on the side under the heading “industrial policy research”. Allow this team to work with private sector partners to conduct small experiments to try new business models in an incremental way. For instance, do incubation to try new ways of mineral beneficiation, but without investing in large buildings or expensive equipment. Use what is existing as far as possible, even if it means having the manufacturing done on a contract basis elsewhere in order to test if local demand for the outputs exist.

Promoting sectoral innovation systems

I am receiving more requests for support to diagnose and improve innovation systems than ever before. It’s just been a few years since I have decided to focus all my attention at working with the upgrading of regions and industries from an innovation systems perspective and I am pleased that this decision is working out.

The most popular demand is for support to promote sectoral innovation systems. However, people confuse the “sectoral” with a classical sector driven approach. In a purely sector driven approach the focus is on a broad group of firms that falls within a broad industry classification. This may to some extent include some suppliers and key customers, but even a sector-based approach can still be too broad to tell us much about the patterns of innovation, how knowledge is used, and how institutions respond to the typical market failures in that sector.

A sectoral innovation system is more about how different groups that uses a common knowledge and technological domains work, how knowledge flows and how technology (which includes knowledge) evolves. To quote my own work (Cunningham, 2012)

“According to Malerba (2005), the emphasis of sectoral innovation systems is on a group of firms that develop and manufacture the products for a specific sector and that generate and utilize the technologies of that sector. The boundary of the system is drawn around a technological paradigm that is formed by a knowledge base, specific technologies and inputs, the different actors and networks that are systemically interacting, and the institutions supporting a specific industry. This is an important difference from value chain analysis, where the logic of the chain is determined by the system surrounding the conversion of a raw material into a product for a market. “

What I am trying to say is that instead of looking at the manufacturers based on similar inputs (raw materials, equipment, skills) and outputs (products and services), in an sectoral innovation system approach we look more at the common technological or knowledge domain that brings various firms and institutions together. This knowledge domain could spread over several industrial sectors, linking different value chain actors together. In fact, many industrial clusters often emerge around a particular group of complimentary knowledge bases. For example, aluminium die casters, aluminium casting equipment manufacturers, and their key customers in the automotive and aerospace industries would make in interesting sectoral innovation system to investigate. On the surface, automotive and aerospace companies don’t seem to belong together, but from a knowledge and technological domain around aluminum processing and its applications it makes sense.

The second part that people get wrong about a sectoral innovation system is that it goes way beyond innovation at the level of the firms. While the physical results of innovation is often easy to see at the levels of firms, this is just the tip of the iceberg. The innovation system describes how knowledge gets created, shared, forgotten and the dynamic relations between them. Furthermore, in any innovation system approach attention must be given to how policies and rules create incentives to innovate (or not to innovate).

Sectoral innovation systems researchers distinguish between high R&D-intensive sectors (such as electronics or drugs) and low R&D-intensive sectors (such as textiles or shoes). These systems change over time as the different elements co-evolve. This means that within a traditional economic sector like the foundry sector (using standard industrial classification schema) there could be areas that are more R & D intensive (such as aluminium) and other parts where the R & D is mainly done either by equipment suppliers or customers. Each of these different intensity R & D systems within the foundry sector would constitute the starting point of a sectoral innovation system. Another example is the machine tooling sector. In some knowledge domains, tooling is developed by the customer of the toolmaker that is developing a new product. In other knowledge domains, the toolmaker is responsible for assisting a customer to come up with a tooling design. Yet in another area, equipment manufacturers push toolmakers to adopt new ways of making tools. For me these are all different sectoral innovation systems. Lastly, these sectoral innovation systems can also be very different within a country like South Africa. Some regions may be dominated by downstream industries like packaging, while other regions might be influenced more by the availability of high quality infrastructure, market density and logistics.

Let me stop here to keep the post short. In conclusion, a sectoral innovation system approach is more about the knowledge and common technological domains than it is about standard classifications of industries and sub sectors. Within an economic sub sector (like tooling or foundries or food processing) there could be several sectoral innovation systems. To make matters more confusing, several different sectors or links in a value chain could be brought together within a particular sectoral innovation system around specific knowledge or technology domains.

I am looking forward to your questions and comments to this post.

 

Sources:

CUNNINGHAM, S. 2012. 2012.  The fundamentals of innovation system promotion for development practitioners. Leveraging a bottom up understanding for better systemic interventions in innovation systems. Mesopartner Monograph 5. Mesopartner.

MALERBA, F. 2005. Sectoral Systems. How and why innovation differs across sectors. In The Oxford handbook of innovation. Fagerberg, J., Mowery, D.C. & Nelson, R.R. (Eds.), Oxford ; New York: Oxford University Press.

 

Building institutions that supports knowledge flows to industry

It sounds like a cliche to state that manufacturing has changed a lot in the last 30 years. Yet people often say this without thinking of how it has changed. It is not just about the size of our manufacturers, or the increased competition from Asia or elsewhere. It is also not about the sophisticated equipment and the tremendous range of products that are now available to consumers. An important aspect of manufacturing change is the dependence on knowledge from internal and external experts, or Knowledge Intensive Business Services (KIBS). These knowledge experts include engineers, product developers, process experts, industry experts or logistical experts. While in a country like Germany, there are many public, academic and private specialists to go around and assist manufacturers to tweak their processes or solve specific problems, in developing countries we have a bigger challenge. Knowledge intensive services are prone to several market failures, and therefore it is important that we consider the role, importance and challenges that these knowledge services have.

Let me just state upfront that despite my PhD research focusing on the importance of knowledge services in the manufacturing sector, I am hesitant to treat the “knowledge economy” as something separate as it is often done in the South. The increasing importance of many different kinds of knowledge throughout the economy is pervasive. Just ask a commercial farmer in Africa how they have had to change their farming practices in the last 3 decades. It is almost unthinkable that 30 years ago a person could start commercial farming without a tertiary education or at least one highly experienced supervisor. The same goes for manufacturing.

There is a big difference between generic Business Development Services (BDS) and Knowledge Intensive Services. While with BDS our problem is to get good all-rounders to provide services to enterprises where it is very hard to determine the real value of the service offering, in Knowledge Intensive Services the service is very specific to a certain (technical) problem, it is deep knowledge and the value (and cost) is usually very clear. Firms that know what they are doing need knowledge intensive service providers to fill in the gaps where deep knowledge is needed, a BDS provider is typically out of their depth with a manufacturing enterprise that are trying to be competitive.

  • The first challenge we have with intensive or specific knowledge is scale. When just a few manufacturers use more advanced equipment in a country there is a good chance that few service providers, experts or technicians will be available. In market failure terms, this is called an indivisibility (you cant divide the cost of the expert easily between different enterprises, or just take a small piece of the expert). It could also be about scale (not enough business to justify the emergence of a specialized service provider). It is often difficult for manufacturers to coordinate their use of expert service providers, or to coordinate the procurement of similar equipment that makes the development of a pool of service providers possible. This is called a coordination failure and it is pervasive in our developing economies.
  • A second challenge is that many manufacturers are hesitant to search outside their firm. This is often due to costs (which includes the time spent to find the right expert), but also because for so long manufacturers had everything they needed in-house. In South Africa, many of our older firms are hesitant to use “consultants” because they don’t trust them. This could be described as a market failure around asymmetrical information or adverse selection.

One way to increase the availability of knowledge intensive service provision in a developing country is through the connection between academic institutions, public funded industry support programmes and industries themselves. This requires that technical or knowledge experts are able to be released from certain teaching or research duties to work with firms. This is often very difficult due to the high student load in many of our African universities. I am often astounded by the world class research capacity and expertise that are hidden inside universities that are desperately needed in industry. This failure has many names, but in market failure terms it is called a public goods failure, in other words, public funds are not used to overcome persistent market failures in industry.

A second and parallel strategy should be to make sure that the Meso level organizations (which include universities and higher education institutions) are concentrating on overcoming the market failures in industries and in firms. In developing countries these Meso organizations, meant to address specific performance issues at firm or industry level, are more focused on securing and spending national (or international) funding than to become valuable and responsive to the needs of industry. To get the Meso organizations focused on the plight of firms requires an industrial and modernization policy that is focused on building the right economic and industry supporting institutions – this cannot be done just by merely implementing projects or programmes – it must be systemic. With right I mean relevant and equipped with high level experts that understand and can relate to the issues in industry.

This phenomena of the disconnect between public knowledge services and the need of industry is more widespread than you would think in our developing countries. It is a public good failure that undermines the well being of our economies. I believe this is also an ideological failure, because governments tries to use their funds to provide incentives or prioritize certain kinds of behavior both in the public sector and in the private sector. Instead of responding to what is emerging or what is needed in the private sector, the public sector tries to prioritize what it believes to be ideal. The result is that the firms that are most able to create jobs and wealth are left without public support.

In Mesopartner we will be working on consolidating our experience in bottom up industrial policy. We will work closely with research organizations and development partners around the world to strengthen and develop a body of knowledge on how some of these issues can be addressed in the developing world. We do this by developing a theme where instruments, concepts, theories and practice can be integrated. If you are interested in participating in this process, or have experience to share, please give us a shout.

I have previously written about this some years ago in the post about the service sector  and about the increased importance of knowledge intensity here.

Innovation happens in a systemic context

I am preparing to conduct a 2 day training on diagnosing innovation systems. The participants will be mainly from universities, but there will be also some senior government officials responsible for promoting industrialization and R & D.

I already know what some practitioners will ask me. They will ask “why bother with an abstract concept like an innovation system if we can directly help enterprises to innovate?”

This is not a trivial question. Practitioners from universities that assist enterprises to develop new products, solve problems, conduct research or improve processes have direct evidence that their services are contributing to better results, new products, new markets; in other words, they are directly facilitating innovation.

However, helping one firm at a time is costly, and takes up time. While this kind of 1-on-1 support is necessary, it is not sufficient. Innovation is only to a small extent the result of isolated actions by producers and their technological intermediaries that support them. We need to recognize that there are many other facts that makes it more likely that whole industries, countries or regions will be competitive because they are innovative.

For industries, countries and regions to innovate, a more systemic approach is needed. It must be recognized that innovation rests on:

1. The interaction between companies, which include interaction with:

  • input suppliers,
  • equipment manufacturers,
  • competitors,
  • joint ventures,
  • alliances; and
  • demanding and sophisticated customers

2. The interaction between companies and their supporting institutions:

  • Education institution and training providers that are not only responsive, but creating the skills needed for tomorrow
  • technology extension that reduces the cost of experimentation and that overcomes high costs,
  • knowledge intensive business services and technical consulting services that adds value
  • Research and Development institutions and specialists that are accessible,

3. The framework conditions that determine:

  • the incentive to innovate (which is often related to the pressure by others to compete and try harder)
  • the direction of technical change
  • the overall market conditions domestically

4. The ability to leverage unique regional demand or sophisticated demand to create innovation eco systems

In Africa, we have to focus on using the unique regional demands placed on our industries, our products and our innovation systems. We have to use these unique demands to create supporting institutions, creative firms and specific products that responds to these needs. Because our domestic volumes are often low, we have to focus on making sure that we can better integrate different disciplines, technologies and knowledge bases. This will require much more than innovative products and innovative processes, but will demand that we also create innovative business models.

Conclusion

We have many examples of entrepreneurs who have (despite some very demanding local conditions) managed to create innovative products and processes that have been successful globally. The question we are trying to ask with an innovation systems approach is “how do we increase the chances of our innovators to be successful by creating a dynamic system around the entrepreneurs?”. We recognize that a creative entrepreneur or technologist is not enough to create a new momentum. The whole system around these entrepreneurs need to be dynamic and innovative in itself.

When we get institutions, experts and policies around entrepreneurs to be more innovative, we will immediately see results at the levels of firms, industries and regions.

Thinking out loud: Is aid systematically unsystemic?

Originally published on 26 August 2013, edited and republished on 23 July 2019

I am taking a risk with this post, but I am sure my regular readers will bear with me as I think out loud. I have been fortunate in the past few months to have been able to focus my praxis almost completely on the topic of complexity and systems thinking in development, with a particular emphasis on innovation systems and the technological evolution of industries and regions. Shifting from advocating for a different approach to actually assisting with the shift has been a really exciting venture.

Disclaimer: These are my own opinions and do not reflect Mesopartner’s views. 

Systems and complexity thinking is now central to Mesopartner’s,  work (see our Systemic-Insight theme page). Not surprisingly, my main customers for working on systems and complexity are not those involved with development programmes per se, but meso level institutions tasked with supporting industries and sub-sectors to innovate, grow, compete and increase employment. It is no secret to most of you that I am very disillusioned with aid and development cooperation at the moment.

When you dive into the literature on complex adaptive systems and how they tend to function naturally, you cannot help but wonder whether aid and development cooperation is in a very systematic way trying to fight the very things that make economic systems so amazing. There are several universal phenomena about complex systems that seem to be ignored (I will highlight just a few that I found personally the most challenging to deal with in my work):

  • In complex systems, resources are allocated (or taken up) by those best able to make sense of the situation, using a combination of knowledge, resources and past experience. Marcus Jenal reminded me that people also exercise power and use their influence to take up these resources. It is a reinforcing loop referred to by systems thinkers such as Donnella Meadows as “strength to the strong”. It is even mentioned in the Bible and in other spiritual and philosophical texts. This presents us with the first dilemma as we can often sense that the way resources are distributed is not fair or just, and that many agents in the system will resist any attempt at redistribution.
  • Even when systems become unstable, they do tend to find a kind of equilibrium range. This means that systems will by their very nature resist our interventions as they strive towards some natural range.
  • When a system remains in a suboptimal state (in our judgement it is not delivering what we think it should deliver), we can almost be certain that somebody somewhere is using their power or influence to keep the system in a suboptimal state to extract rents from the situation. It is unnatural for systems to remain “broken” over an extended period without someone influential in the system benefitting from it.
  • Related to the previous point, the ability of an external agent to assess whether a system is broken is debatable and not questioned often enough. Even if the actors in the system believe it is broken, the system might just be behaving in a very natural way. Examples can be found in finance (who wants to lend money to potential losers when they can guarantee returns rather by lending to potential winners) or in agriculture (brokers overcome scale and uncertainty by aggregating volumes, and in return for their risk they earn good profits). There is a second dimension to this: if we ask the actors in the system what is bothering them, they will in most cases shift the blame for their decision or indecision somewhere else.
  • What is good for the system is not always good for the agents in the system and the other way around. An example is that strategies to promote exports or employment growth might actually have a negative effect on many small enterprises while having a positive effect on medium and large-sized enterprises. Or strengthening smaller enterprises might have a negative effect on the current account (through increased imports) while at the same increasing jobs in the service sector.
  • One of the weakest points of influence in a system is the actor, while one of the strongest leverage points is the purpose (often not articulated formally) and the rules (social institutions) of the system. Although it is much harder to change, the purpose of the system is the most important leverage point, followed by rules and the nature and frequency of interrelations. Yet most development programmes target particular actors, ignoring the implicit or unexpressed meta-purpose of the system. Furthermore, most measurement systems measure outputs at the level of the actor, instead of monitoring behaviour in the system. Behaviour (informed by social rules) is a better (yet harder to quantify) measure as it tells us something about the purpose, the meta culture and actors’ attitude towards his or her own health and the health of the systems. This is also a characteristic that I find personally challenging, as it takes time to change the purpose and the rules of the system. In many cases, people simply cannot even explain the purpose of their systems or the rules they follow, which are instinctively based on their values. Changing the purpose of a system requires people to change their priorities, their values, the way to judge success (or failure) and the way they perceive their role in a system or society.
  • There is a relationship between the actors and their artifacts (equipment, assets, machines, tools, etc,). Old, broken or outdated equipment is a symptom of old, broken and outdated business models implemented or executed by the actors. Somehow this is made possible by both the social context and the social as well as the economic technologies. Giving an actor a new artifact (equipment) does not necessarily change the system in the long term, as the actor is still the same. I have often witnessed how an old factory with outdated equipment but that is managed properly can outperform a modern factory run by incompetent management (management itself is an economic and social technology). Providing incentives for an existing business to buy new equipment is to address a symptom and not a cause of sustained underperformance. But an existing actor with a new attitude, better information or different behaviour is able to use existing artifacts more effectively. In the real world, this means that upgrading the equipment in a business is the wrong place to start. Rather promote new entrepreneurs or people who can better use the existing equipment. Physical technologies co-evolve with economic and social technologies; we are not dealing with an equipment problem only.

How do we get development programmes to embrace some of the strengths of complex systems? For example:

  • In complex systems, agents make decisions in a decentralised way. They make these decisions based on their perceptions of their environment and their perceptions of alternative futures, based on the information at their disposal. Thus flooding the system with valid information and promoting the view of how new knowledge or technologies can increase returns is much more valuable than physically trying to fix the actor. Education, technology demonstration and supporting experimentation are ways to provide entrepreneurs with better information to support decision making. It is often very difficult in developing countries to find this type of information which is needed for decision making support by entrepreneurs or firms.
  • A complex system exists of agents(or actors)and their artifacts, the interrelations between the agents and their common (system) purpose. Often in development, we describe only the actors, while ignoring the fact that a system has other elements that are important to include in our description. Already describing a target system as “small farmers using outdated equipment advocating for state protection” is already a much better description of a typical system, as opposed to “poor small farmers who are suffering”. We can also not just focus on “technology” without considering social and economic technologies.
  • In complex systems, the behaviour of the system emerges from the behaviour of all the elements in the systemThis emerging behaviour, in turn, has an effect on all the elements in the system, which gives rise to complexity. In complex systems there are strong feedback loops between the elements in the system and the overall observed behaviour or purpose of the system. As economies become more complex, and as inter-dependencies between different systems increase, so too it becomes more difficult to predict or anticipate how a system will change, adapt or respond to a change. This means that we have to be more sensitive to the feedback loops. Our greatest weakness is that we are outside the system, but this can also be turned into a strength if we use our distance to provide a neutral perspective on how the system seems to be behaving.
  • Even if we acknowledge that complex systems also frequently resist change, it is necessary to acknowledge that complex systems are very sensitive to small changes. Can we identify the areas where the system is least resistant to change? Can we support small safe-to-fail experiments in the areas where the risks seem high? Can we help the system to develop alternative paths that the actors can try out? Let us make sure that we increase the options available to the stakeholders and NOT fall in the trap of pushing stakeholders to adopt a “silver bullet” approach.
  • In complex systems, proximity (closeness) and connectivity (social networks) really matter. Every agent is connected to other agents and to the greater system in many different ways, and each agent typically affects every other agent through their effect on the system and their close neighbours in the system. The behaviour of any given actor affects the perspective and behaviour of other actors who are close to them. This means that we should also work with the existing structures and not create new artificial networks. If your first instinct is that the stakeholders are poorly coordinated and therefore that more coordination is needed, then you are pushing the system in the wrong direction.
  • The starting state really matters. And so does the development or evolutionary past of the system. The history of the system is still very evident in the system, and it affects how the system responds to choices, opportunities, failures and challenges. Thus the future of the system is affected by its past in unpredictable ways. This is why a solution that works in one place will almost certainly not work in another.
  • In complex systems, correlations may be strong, but causation is weak or hard to identify with certainty. In fact, what caused a particular response in the past might have no effect in the future, so perhaps trying to understand causation is in itself a future exercise. It is often impossible to figure out cause and effect and its direction in a complex system. We should not propose interventions with “guaranteed” linear outcomes. We should rather use our resources to assist developing countries to try different ideas by assisting in the creation of multiple viable paths. This is a task with very uncertain outcomes, which is exactly why our counterparts don’t pursue these risky options.

For me, development cooperation and aid need to embrace the principles of complex systems. Dave Snowden, in a Cynefin training arranged by Mesopartner in 2013, commented: “you absorb complexity, you don’t delude yourself into thinking you can eliminate it”. What I am really surprised at is how my clients in the public sector meso institutions and in the private sector find it easy to embrace the principles of complexity, while development programmes resist these same ideas. For so many of the private sector people with whom I am now working, these principles are useful as they help to explain why certain well-intentioned interventions did not yield the expected results.

My frustration is that when we discuss these same principles with aid partners or development cooperation programmes which support the very same institutions with which I am working, they find many excuses for not embracing these principles. For instance, last week I was told that “we need a clear project plan (a.k.a. an impact chain), based on a detailed assessment so that we can precisely measure our impact. We need to clearly state and then work towards our indicators so that we have evidence that we have achieved change”. Read that sentence again and count the number of times “we” and “our” are used. It seems to me that development is about delivery or applying resources and not about supporting the evolution and expansion of complex economic systems in developing countries. Never mind how sceptical development organisations are about the insights of local stakeholders as to what is really going on in the system, and how confident they are that they know exactly what the problem and the solution are.

I cannot help but wonder whether aid and development cooperation is systemically unsystemic.

23-07-2019 comment by Shawn. I decided to re-publish this post as I still find the same patterns in development. As a team, Mesopartner has moved deep into complexity thinking and have made profound changes to our consulting practice, research themes and capacity building events. Yet, much remains to be done. We are constantly also challenged by our clients in development who have to meet their funder’s requirements for predictable and quantifiable results, despite the people in these development organisations knowing that their interventions might not be addressing the real needs in a developing country.

Help – the industry I am working with is uncompetitive and many do not care

In most strategic management textbooks 4 generic factors are identified that can be used to build competitive advantage: efficiency, quality, innovation and customer responsiveness. These four factors are highly interrelated, as an improvement in customer responsiveness for instance could result in improved quality and better efficiencies. By addressing these four factors a business can reduce its costs and can create a differentiated position in a market. Let me briefly expand on the four factors.

Generic competitive advantage

  • Superior efficiency: a manufacturer converts inputs into outputs. Inputs are basic elements such as land, capital, labor,raw materials or knowledge. Firms that manage this conversion by constantly trying to find better ways to reduce costs, improve throughput and reduce wastage tend to be able to be more price competitive.
  • Superior quality: means that products are reliable and that they can do the job that they were designed for, meeting the specifications and performance requirements of customers. In most cases it is difficult to ensure consistent and reliable products without a system in place to control quality
  • Superior innovation: This is about the novelty of the products, process or services of the firm. It is not just about the great design of the product, but about the total offering and how customers can interact with the firm. Thus it includes how the company thinks about its own structures, internal systems, relations with markets and customers, use of technology and product development.
  • Superior responsiveness to customers: A firm that is highly responsive to its customer not only meets their requirements, it strives to anticipate and exceed those requirements. Although this could be about flexibility to respond to customers demand, in most cases it is not. It could simply be to find a way to respond the needs of customers in a creative way.

Enough of the strategy lesson. Back to the real world where we are all trying to use our own limited resources to promote particular industries or regions.

Here are the questions that keeps me awake about this project:

What if the industry that I am working with do not seem very eager to develop any real advantage around any of these four factors?

What must I do to improve the competitiveness of the region if the firms do not seem to even care about their own competitiveness?

For the last few weeks I have been wondering about these questions as I visit a range of manufacturers as part of a process to stimulate a regional innovation system in an industrial area. By visiting many firms in this region I noticed a big gap between those that are  are differentiated or excellent and the rest. The gap is so big that I sometimes wonder if it ever would be possible to move or support firms to cross over the empty space between those that can be described as “excellent” versus the “average”. Knowing that I only have a limited time, and the organization that I am supporting (An University) only has limited resources, I started worrying about helping all the firms. But this is not possible nor is it desirable.

All the average firms can offer many arguments for their current state. They lay the blame at policy uncertainty, high costs of borrowing, crime, political interference, expensive employees, low skills and many more. Many would say that they are component manufacturers that depend on the strategies and innovations of their customers (we just make what they want how they want it). Very few firms ever acknowledge that their current state is a reflection of past strategic choices taken deliberately or that played out to the current status because of not making decisions.

Yet, almost each of the excellent firms that we come across in our fieldwork focused on getting some basic principles. Many started monitoring their costs and wastage to try and improve their efficiencies. They focused on equipping their staff to understand the business, the products and the process, resulting in lower failures and higher quality. They spoke to their customers to find out how they can offer better services and products, even when they were just manufacturers of components used in someone else product. They focused on the quality of their products by looking at the quality of their process, their equipment, their systems and their management.

Those that are excellent are not necessarily better educated, better off financially, or better engineers. They just took charge despite being in the same economy, the same reason and even the same sector, with all the same environmental factors that the average firms use as a reason to do nothing. Sometimes the firms that are now excellent where started by disgruntled employees quitting the average firms. Or in other cases, the excellent firms were started by people from outside the sector moving in with a different perspective and approach.

What bothers me is the way the public sector responds to the manufacturing sector with their funding, support interventions and incentives. The strange thing is that most public sector interventions are aimed at the average or below average performers. It is almost as if the logic is that they are weaker and therefore they need protection and special care. Well, if economics is the study of how humans allocate scarce resources, then we should be very worried about directing too much of our scarce resources to firms that cannot use the resources the society endow them with (capital, labour, land and knowledge). Of course there are exceptions, but the problem is finding a fair way of deciding when it is justified to protect a firm and when it is best to let a struggling firm fold in so that the resources can be redeployed to other people that are able to use these same resources in a better way.

So what can we do when we are faced with this situation? Here are some of the ideas that we are working on now.

Lets say, of the 50 manufacturers we want to work with, 5 stand out as trying harder than the others. Perhaps another 5 or so are ambitious but they just don’t seem to know where to start, who to work with or where to go. We argued that we start with the first 5 (already good) and the 2nd five (the almost there). Then we invited any of the willing from the rest of the group (3 more stepped to the front). Now we have a core group to work with. Now we are trying to find ways to better connect them with each other, trying to get them to identify their own and their common competencies and opportunities. We have arranged a few pilots to support some of these firms to try and improve their own performance, and we have arranged some events with experts to discuss common issues.

But we have to remind ourselves that we cannot create competitive firms if they do not at least work on the four generic advantages outlined earlier. We cannot improve the competitiveness of the region without being able to show firms that are excellent. Trying to get these generic factors under their control is a minimum requirement. We should never use public resources to support firms that are not serious about improving their overall performance. Furthermore, everything that we do should become public knowledge in this industry and perhaps in the downstream customers, perhaps one of the other firms or even a customer decides to step up and form part of our initiative.

  • Have you also had an experience like this? The firms you are expected to work with just don’t seem bothered by their current status or improving their game?
  • Hey, what else should I do?
  • How do we use the principles of innovation systems and good development practice to get firms in a region to work together to improve their competitive performance in order to improve the economics of the region?

My activities in the last months

So what have I been up to in the last few months?

At the moment I am working with several industry organizations and development institutions in South Africa on topics that are all interrelated around the topic of upgrading of our manufacturing sector. This involves working both on the softer issues such as facilitation of processes, building trust, identifying patterns, mobilizing stakeholders and lobbying for change to both government and the private sector. Another dimension of this work is to assist meso level organizations created to stimulate upgrading and competitiveness of industries to design better and more relevant programmes, developed organizational plans, and diagnosing industries to find systemic intervention points. I am involved in several cluster development programmes, and I am also working quite a bit with universities to better respond to the (often unarticulated) needs of industries. Lastly, I am assisting several large international and national buyers to develop their South African supply chains. This work is partly fueled by the public sectors increased emphasis on localisation.

For me all of this can be summarized under the heading of upgrading innovation systems, and building new industrial competencies. Sometimes I describe it as modernizing industries, or to stimulate technological upgrading of industries and regions. My customers do not often use these words.I thought it would be interesting to perhaps share with you how some of my current customers describe the work I am doing. I will not share their details due to the sensitivity of the work I am sometimes involved in.

The universities I work with describe my work as :

  • stimulating industry- academia relations around upgrading and regional innovation,
  • facilitating the improvement of technology transfer,
  • developing industry partnerships, research strategies and applied research programmes. This involves improving innovation within the academia
  • improving innovation systems that the university forms part of by designing appropriate support programmes

The industry development organizations I work with describe my work as:

  • facilitating the improved competitiveness of industries,
  • facilitating change processes in industry in order to unlock new markets and improve competitiveness,
  • developing public sector programmes that are responsive to the needs of industries.
  • High level policy advocacy and industry partnerships

For the government officials that I work with my work is:

  • developing industry – government partnerships,
  • supporting the development of local industries,
  • brokering partnerships,
  • shaping policy based on industry insight and
  • developing practical development programmes.

Why do I share this with you? The insight for me is that I am using a limited number of tools (mainly facilitation skills, some insight into manufacturing and technology transfer, insights into innovation systems, organizational development and a fearless approach to engaging with industry leaders) to work with a largely overlapping set of stakeholders.

Although I think that I am basically doing the same kind of work, my customers describes my work in completely different ways, even if ALL my current customers have the same objectives (they all want to improve manufacturing competitiveness and grow the local industries).

This work is all based on process consulting and I am very happy that I have a complementary set of customers that are all eager to work together to achieve our common goals. The work is very intensive and I am also grateful that I have contracts that have sufficient time and sufficient flexibility in so that my work can be supportive and responsive to the people I work with.

 

Note 1: Right at the moment I hardly work for any donors agencies in South Africa, mainly because private sector development and especially innovation system promotion in South Africa is not very high on their agendas. I do however assist with capacity building, coaching and programme design work occasionally.

Note 2: One important contract is with GFA on behalf of GIZ where I am supporting several technology stations at universities to improve their technological services to the industries they work with. This work is included in the descriptions above about the work I do for universities.

Note 3: The work I am currently doing is all possible due to the experience I have gained by working for organizations such as the GIZ (then GTZ) on issues such as innovation systems, university industry relations and local/regional economic development.

Event Announcement: Diagnosing and strengthening local and regional innovation systems

On the 28th of August I will present a practical workshop in South Africa as part of the 5th Innovation Summit. Last year’s summit was one of the highlights of my year and I look forward to contributing to this event.

The workshop I will be presenting will concentrate on how to diagnose an innovation system, and then what to do about improving the innovation system. We will ONLY accept 20 participants, so early bookings are essential. The cost per participant is R3420 all costs included. For more information visit the workshop page here or click on the logo.

During the workshop we will cover the following content:

  • Main theoretical principles of innovation systems
  • distinguishing between national, local and regional and sector innovation systems
  • understanding the difference between innovation within firms, and innovation systems
  • The relationship between the region and innovative performance of industries
  • 4 lines of inquiry to diagnose the factors that affects the performance of a specific innovation system
  • Different analytical instruments that can be applied to understand elements of the innovation system
  • aligning public and private supporting institutions to the innovation needs of an industry
  • facilitating a process of incremental change within an innovation system

If you have already attended my workshop before, then take a look at some of the other great speakers that will be presenting pre-summit workshops before the Innovation Summit:

  • * Claire Janisch will take delegates through Biomimicry which is a totally new and different way to look for innovative solutions based on nature’s problem solving capabilities. Claire is back after feedback on her workshop was outstanding and “we want more”.
    * Dan Buchner from the Centre for Creative Leadership is coming from the US to share his knowledge and insight on innovative leadership skills – leading innovation teams and how to create a culture for innovation to thrive.
    * Prof Deon de Beer will have his very innovative Idea to Product Lab set up and fully functional. You will learn about the basics of design right through to producing your physical prototype during the workshop. If you have an invention waiting to be made into a physical product, this is the workshop for you.
    * Klaus Schnurr from the UK will take delegates through a process where he will teach you how to synthesis transferable best practice methods, tools and techniques and will explain the key steps that companies in Africa can use to explore trends and generate scenarios to identify innovation platforms for future growth.
    * Vasintha Pather’s workshop is ideal for anyone who facilitates thinking, workshops and sessions as a full time job or within an organisation. Using graphic facilitation methods enhances the learning and take aways for everyone

During the main event of the Innovation Summit I will present a paper about the importance of moving from business model to business model innovation.

I will also launch my book titled “The fundamentals of innovation system promotion for development practitioners” during the Innovation Summit.

Link: Why dont they want what we know they need by Charles Kenny

Take a look at this post by Charles Kenny at the Centre for Global Development about why people don’t absorb technologies that we know they need!

Is there a hierarchy of the different levels of innovation?

In my daily work I often switch between working on firm level issues about innovation to working on the more systemic level of innovation systems. My focus is mainly on the institutions that are trying to get whole regions or sub-sectors to uprgrade technologically. In other words, they want modernization of a particular sub-sector or region for a specific reason.

In the last few years I have noticed some patterns that explain why these technology intermediaries are not hitting their targets:

1) they focus mainly on the micro level of the firm, and don’t move to the innovation system level. Moving from one firm to many is not necessarily systemic or holistic.

2) an underlying assumption in many Technology Transfer or economic development programmes with an emphasis on technology is that the problem is that firms cannot innovate (for whatever reason), therefore agencies must innovate on their behalf. It therefore takes a very narrow perspective that innovation is about products or processes, and that technology is about hardware + training. It completely miss the point that innovations emerge from within a specific framework, and that giving a firm a new product on a platter is not technology transfer nor sustainable.

3) a third pattern is the assumption that improving innovation in industry is an engineering problem (see my post on what is meant with technology). It completely ignores that fact that an innovation system is a dynamic system that is mainly about how different economic agents interact, engage, share information, learn together, and remember (learn) what works and what doesn’t work. Freeman (1987:1) defined an innovation system as “the network of institutions in the public and private sectors whose activities and interactions initiate, import and diffuse new technologies.The emphasis is mainly on the dynamics, process and transformation of knowledge and learning into desired outputs within an adaptive and complex economic system.

4) Innovation is somehow disconnected from creativity and creative thinking. Creativity in innovation is all about getting different people to think together. Maybe they agree, most often they don’t. But somehow they need to recognize constraints, threats, opportunities and then work from there. It requires some tension and often a lot of argumentation. It isn’t serendipitous journey. It requires strong leadership and a lot of guts. And it takes time.

Let me stop here.

Earlier in a post I have written about the different levels of innovation that are commonly identified as:

  1. Product or service innovation
  2. Process innovation
  3. Business model or organizational innovation
  4. Social or societal innovation

The funny thing is that everyone is focusing on helping firms to develop new products or maybe even a better process. Yet, the biggest obstacles to product and process innovation is not a lack of effort, or funding or ideas. It is complacent or outdated management, or perhaps business models that worked in another time but that has not kept pace with change. How often do we hear that someone we know or even a whole group quit a firm to start their own enterprise because management wouldn’t listen to their ideas?

Lets get practical. For example, large parts of our South African manufacturing sector is focused on the manufacturing of components designed somewhere else in the value chain. This is most likely explained by several factors including the concentration of corporate ownership in a few industrial holdings (a left over from sanctions and import substitution) and the presence of highly organized supply chains in many sectors like Automotives or electronics. Partial success in getting larger firms to compete internationally, combined with local framework conditions that inhibit the growth of small firms (for instance inflexible labour laws, collective bargaining, Black Economic Empowerment and a preference to procure through tenders) re-inforce this pyramid structure, with many component manufacturers at the base and product integrators (OEMs) at the top of the pyramid. The product owners dominates both their supply chain, the product architecture and the performance criteria. Most component manufacturers are squeezed both on their margin but also on the processes that they may use.

Are we getting things the wrong way around?

To help manufacturers to design new products and services is not entirely a bad idea, but this doesn’t address the systemic problem. We need business model innovation. We need new OEMs to emerge with new product combinations that draw on existing or easy to develop component competencies. Or we need some business model innovation where some traditional component manufacturers expand their business by manufacturing their own products. Perhaps we need some manufacturers to diversify horizontally, or vertically.

I have played with this idea with students in my classes, and almost all business model innovations will lead to interesting product, service and process innovations. However, we can generate long lists of product/service and process innovations that have not resulted in business model innovations. Partly because these firms cannot sell their new innovative products to their existing customers, they also need to diversify their markets which sometimes requires a completely different business approach.

To stimulate a sub-sector or a region to upgrade cannot be achieved only by helping one firm or a few firms at a time. Somehow we have to challenge management models, we have to help business people identify areas for management innovation. This will result in business model, process and product/service innovations that are self perpetuating; meaning businesses can do it again and again because their competence have increased. Actually, the best impulse into innovation is still modern management that is strategic not only about the internal dynamics of the enterprise, but that is also looking outside of the firm into the market place, at their collaborators, new technologies and their competitors. With firms that are aware of what is going on inside and outside the discussion about innovation is a fantastically creative discussion about what is possible or impossible, with the latter gives rise to very interesting discussions. But a firm that is under-managed or managed with outdated principles is very difficult to assist. Giving the latter group a new product, or taking them to a new market simply won’t do the trick.

Perhaps this is where creative destruction of Schumpeter comes in. Sometimes the only way to upgrade a sector is to allow enterprises with new combinations of management, ideas, products and processes to outcompete older more complacent firms. Hopefully some of the incumbents will at least be able to imitate the signals from the new entrants.

I propose a toast to business model innovation.